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Emad Masroor

Emad Masroor

The Partner Enablement Mistakes Most SaaS Companies Make
Nov 01, 2025

The Partner Enablement Mistakes Most SaaS Companies Make

Most SaaS companies train partners on products. The best ones train them on outcomes.

Emad Masroor
Emad Masroor
Building Habits That Stick Beyond Your Onboarding Flow
Aug 29, 2025

Building Habits That Stick Beyond Your Onboarding Flow

Most users understand your product but don't use it daily. Here's the missing link.

Emad Masroor
Emad Masroor
Great Products Still Churn Without Great Onboarding
Jul 02, 2025

Great Products Still Churn Without Great Onboarding

Onboarding isn’t a tour — it’s your first lesson in retention

Emad Masroor
Emad Masroor
Why Learning is the Engine Behind SaaS Retention
Jun 03, 2025

Why Learning is the Engine Behind SaaS Retention

In this issue, we explore how product education impacts churn, and what top SaaS players are doing differently.

Emad Masroor
Emad Masroor
Why Digital Transformation Still Matters in 2025
Mar 08, 2025

Why Digital Transformation Still Matters in 2025

Emad Masroor
Emad Masroor
Weekly insights on strategic partnerships, GTM strategy, and product adoption for B2B SaaS teams who want to scale revenue and drive sustainable growth.

The Klawd Brief

Weekly insights on strategic partnerships, GTM strategy, and product adoption for B2B SaaS teams who want to scale revenue and drive sustainable growth.

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